44% of physicians are opening their doors to reps, vs. 80% in 2008. An estimated $1B is spent on sales efforts that never actually result in a physician meeting. Read about the office of the future and how physicians and patients will interact, and how marketers will benefit.
CHECK OUT THE NEW ISSUE OF HS&M: Taming The Tech Beast
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One of the leading business minds of our time weighs in on how we’re approaching our customers, and what we could do better. Learn about the new ABCs of selling (attunement, buoyancy and clarity), why our bonus structure should change, and how to be more engaged with the other people in the conversation. http://ow.ly/4mSmqq