Tag Archives: Sales

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Patient Centricity and Profits – How Sales and Marketing Can Advance Patient Centricity

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Executives from Nestle Nutrition, Sanofi, Admedus and more talk about the connection between this major issue and commercial goals.

Healthcare Sales & Marketing October/November 2017


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How Roche Diabetes Built a Better Sales Force

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Roche Diabetes Care VP Jay Graves gives the details on how he significantly improved the performance of his sales force

Healthcare Sales & Marketing June/July 2017


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The Office of the Future

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44% of physicians are opening their doors to reps, vs. 80% in 2008.  An estimated $1B is spent on sales efforts that never actually result in a physician meeting.  Read about the office of the future and how physicians and patients will interact, and how marketers will benefit.

Healthcare Sales & Marketing December/January 2017


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