Novartis Builds a Stronger MS Therapy Brand

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Novartis Builds a Stronger MS Therapy Brand

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Jerry Allocca of Connected Culture talks about how Novartis improved its brand by improving its understanding of multichannel.

Healthcare Sales & Marketing December/January


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Cleveland Clinic’s Top 10 Innovations for 2018

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The annual assessment of where the industry is going in numerous areas, with video demonstrations.

Healthcare Sales & Marketing December/January


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Chris Bergstrom on How Digital Can Drive Revenue

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Our editorial board member and exec at Boston Consulting Group offers insights into the benefits of the digital realm.

Healthcare Sales & Marketing December/January


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How We All Can Help Bring Down Healthcare Costs

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Our distinguished panel, with experts from Allergan, Medicines360 and more, examines the numerous influences and prescribes some solutions.

Healthcare Sales & Marketing December/January 2018


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She launched Lipitor at Pfizer and drove $4B at AstraZeneca.  What will she do for Mylan?

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Adele Gulfo shares with us her background as a scientist, what led to her management triumphs, and how she’s helping other women in the STEM fields.

Healthcare Sales & Marketing December/January 2018


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Why I Work In Healthcare

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Our continuing series, showing the many ways people in the industry are contributing to our numerous goals.

Healthcare Sales & Marketing October/November 2017


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Patient Centricity and Profits – How Sales and Marketing Can Advance Patient Centricity

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Executives from Nestle Nutrition, Sanofi, Admedus and more talk about the connection between this major issue and commercial goals.

Healthcare Sales & Marketing October/November 2017


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